-
1 media flighting
рекл. периодичность размещения рекламы (показ одних и тех же рекламных роликов через определенные временные интервалы, напр., раз в два часа)See: -
2 media
сущ.2) СМИ = mass mediamedia market — медиа-рынок, рынок средств массовой информации
See:3) рекл. медиа, средства (распространения) рекламыSee:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media analyst, media director, media flighting, media mix, media owner, media-owner, media plan, media programme, media research, media specialist, media strategy4) комп. носители (информации) (материалы, хранящие данные в любой форме или позволяющие их передавать)See:
* * *
1) средства массовой информации; = mass media; 2) мн. ч. от medium 1. -
3 published media
рекл. печатные СМИ ( газеты и журналы)See:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media flighting, media mix, media plan, media programme, media research, media strategy -
4 horizontal saturation
СМИ, рекл. горизонтальное насыщение (закупка одного и того же временного интервала на одной или нескольких станциях в течение ряда дней)The success of the Ford 50th Anniversary Show simultaneously telecast on NBC and CBS led to similarly conceived "horizontal saturation" for the 1954 television season with a two-hour spectacular celebrating the 75th anniversary of Thomas Edison's invention of the electric light, appeared on four networks. — Успех одновременного показа на "Эн-Би-Си" и "Си-Би-Эс" шоу, посвященному пятидесятилетнему юбилею компании "Форд", стал поводом для аналогичной попытки использовать горизонтальное насыщение в телевизионном сезоне 1954 г., когда двухчасовая программа по случаю 75-летней годовщины изобретения Томасом Эдисоном электрического света вышла на четырех каналах.
See:
См. также в других словарях:
Flighting — is an advertising term for a timing pattern in which commercials are scheduled to run during intervals that are separated by periods in which no advertising messages appear for the advertised item. Any period of time during which the messages are … Wikipedia
Flighting — An advertising scheduling strategy in which a business alternates between running a normal schedule of advertising and a complete cessation of all runs. A company may use a flighting strategy as a way to save on advertising costs, while relying… … Investment dictionary
Advertising media scheduling — In advertising media planning, scheduling refers to the pattern in which advertising is timed. It is represented as plots on a yearly flowchart that indicates the pattern of times advertising should appear so that it coincides with the most… … Wikipedia
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Swan Song Records — infobox record label founded = 1974 closed = 1983 founder = Led Zeppelin Peter Grant distributor = Atlantic Records genre = Rock country = UKSwan Song Records was a record label launched by English rock group Led Zeppelin on May 10, 1974. It was… … Wikipedia
Mines Advisory Group — Type Non Governmental Organisation Industry Landmine relief Founded 1989 Headquarters … Wikipedia
